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Demographic Survey Template

Audience profile questions work best when people can skip what they prefer not to share. This demographic survey template keeps sensitive fields optional and short enough to finish on a phone.

Great for

  • Researchers profiling survey respondents
  • Nonprofits understanding who they serve
  • Marketers adding a short profile block to a longer study

Mark sensitive questions optional and include Prefer not to say where it helps. Collect only what you will actually use.

Share one Formms link. Export CSV when you are ready to segment results without storing more than you need.

Questions in this template

  1. Age range
    Multiple choice Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65+, Prefer not to say
  2. Gender
    Multiple choice Woman, Man, Non-binary, Prefer to self-describe, Prefer not to say
  3. City or region (optional)
    Short text
  4. Highest level of education completed (optional)
    Dropdown Some high school, High school diploma or GED, Some college, Associate degree, Bachelor's degree, Graduate degree, Prefer not to say
  5. Household size (optional)
    Dropdown 1, 2, 3, 4, 5+, Prefer not to say
  6. How did you hear about us? (optional)
    Multiple choice Search, Social media, Friend or family, Advertisement, Event, Somewhere else, Prefer not to say

How to use this template

  1. Download Formms, free on iOS and Android.
  2. Copy the ready-made prompt on this page, or describe the form in your own words, and AI builds it in seconds.
  3. Adjust any question to fit, by hand or by asking the AI.
  4. Share your short form.ms link or QR code and watch responses land.

Make your demographic survey in a minute.

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