A kickoff call alone rarely captures voice, audience, and visual taste. This brand identity questionnaire template gathers the basics before you open Figma.
Great for
- Brand designers preparing for a discovery workshop
- Agencies collecting intake before a logo or identity project
- Freelancers sending one link after the proposal is signed
Ask for three brand words and must-avoids early. Those two fields prevent mood boards that miss the mark.
Send the Formms link before the kickoff and skim answers on your phone. Export CSV when you want a simple project brief outside the thread.
Questions in this template
- Business or project name *
- Who is your primary audience? *
- Three words that should describe the brand *
- Competitors or brands you admire
- Visual preferences *
- What should we avoid? *
- Email, if different from the one we already have